Public Speaking ‘X Factor’ Secret -- Your Business 'Voice'
December 11, 2013
The secret to great public speaking is surprisingly simple and difficult: find your “business voice.”
Finding your authentic “voice” in business may be difficult, but once you discover it, it never leaves you.
Your authentic voice is the critical, and often missing, “X” factor that sets you apart from all the dull speakers that come before and after you.
But how do you reach inside and find that voice?
Writers have techniques for finding their voice, and so do singers. Why shouldn’t executives, entrepreneurs, and managers have the same chance at being truly authentic in the way they speak, present, and pitch?
Your business “voice” is made up of four core components: point of view, experience, facts, and passion. When you have these four elements – your voice makes itself clear to your audience, naturally, and all the fears drop.
Each one of these elements leads into, and supports, the other.
Experiences provide fertile ground for developing a point of view (or expert perspective) on your subject, but facts, research, and case studies create the engine that drives your POV. Once you have these elements the passion part kicks in authentically. Suddenly, you’re saying something people are paying attention to and that’s when you’ve found your authentic voice, that’s when you stand apart.
Finding your point of view on your subject is not difficult, but few people try. It’s a simple 10-step process and works every time. Ad agencies use it. Start-ups looking for funding use it. CEO’s presenting to regulatory bodies use it to create greater understanding of their point of view.